The media and entertainment industry has changed significantly. There has been an obvious and significant increase in demand for streaming media, which has caused content owners to take a fresh look at new modes of media distribution. The protection of those valuable assets is key to long-term success.
The video production process is adapting to a new environment with more people working from home and the need for remote access. Protecting content from leaks, theft, or unauthorized distribution is a concern. With increased accessibility comes increased security risks, which is why more studios and other video providers require increased measures like video watermarking.
Forensic watermarking technologies are used by content owners, broadcasters, post-production houses, and content aggregators to deter and combat leaks throughout their content pre-release lifecycle. To prevent any leak, studios and content owners can apply forensic watermarking that allows them to trace any leak back to the specific department or third party that was responsible for leaking the content.
You can use forensic watermarking for:
Protect pre-release assets like dailies, proxy deliveries of full features and TV series, and trailers. Forensic watermarking enables businesses to control piracy across platforms by auditing content and tracking down stolen content and distribution channels.
Irdeto offers TraceMark, an award-winning patented Forensic Watermarking solution, to enhance security efforts throughout the content value chain. It supports different use cases, from tracking security weaknesses to identifying individual pirate sessions. Using Irdeto, you can effectively secure your pre-release content.
The invisible mark embedded into the content is undetectable to the human eye.
Forensic watermarking survives any pirate transformation, and it is easy to renew security if a breach occurs.
TraceMark helps businesses find weaknesses in their distribution chain, gain insight into pirate sourcing patterns, provide leverage for commercial negotiations, and secure global revenue through selective, timely distribution. A cloud software, it will allow you to get rolling quickly to market without having to change internal workflows. It is also fully integrated with IBM Aspera on Cloud, providing content owners, post-production houses, and content aggregators a solution that is efficient, cost-effective, and easy to use.
PacGenesis is a verified partner of Irdeto, specializing in TraceMark. We have helped businesses like yours protect their content, giving them the guidance and education they need to find the right security solution to protect against pirates. With over 10 years of experience, we’ve worked with many different companies in various industries, trusted by well-known brands. Contact us today to learn more about forensic watermarking.
To learn more about PacGenesis, follow @PacGenesis on Facebook, Twitter, and LinkedIn, or visit us at pacgenesis.com.
Running Aspera in the cloud is increasingly becoming our customers’ preferred deployment method. While there is always a…
The Scale of Black Hat and Why this Show Matters We were on the floor…
TL;DR: Buying Aspera is the easy part. The value comes from configuring it correctly. A…
TL;DR: Q-Day is the moment a quantum computer becomes powerful enough to break the public-key…
Every organization transfers files. Whether it's customer information, financial records, healthcare data, engineering designs, or…
Bottom Line Up Front: A critical zero-day vulnerability in Microsoft SharePoint Server (CVE-2025-53770) has been…